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The New Era Collection

NEW ARRIVALS

What’s New? What’s Cool! What’s Poppin’.
Bae you were born to #STANDOUT and we curated this vibe for you to be just that. Get into it.

From the blog

BE THE BALM

BE THE BALM

Be the 'balm' in lip care What is up Diary! They say, "The brighter the lips, the brighter the smile." But it's hard to illuminate such radiance when you're worried...

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HOW TO WEATHER THE STORM ?

HOW TO WEATHER THE STORM ?

How To Weather Your Storms We always hear about the calm before the storm. And while we can appreciate the silence as we gear up for disaster, not enough attention...

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