d a n i e l l e e d m o n d
creator of stay golden
Stay Golden Cosmetics is a dynamic and innovative beauty brand that was created for bold and fierce individuals who want to stand out from the crowd.
Our journey started on Danielle's living room floor in Brooklyn, New York in 2017.
The brand has quickly become a popular choice for people who are looking for high-quality, long-lasting makeup products that can take their look to the next level.
With its striking packaging, and bold colors, Stay Golden Cosmetics has captured the attention of the beauty world. The brand's products have become a huge hit on social media, with beauty influencers and celebrities alike showcasing their products. Some of the celebrities who have been seen wearing Stay Golden Cosmetics include Lizzo, Cardi B, Kacey Musgraves, and Nicki Minaj.
The brand's success has not gone unnoticed by the media either, with Stay Golden Cosmetics being featured in a number of high-profile publications, including Forbes, Allure, Essence, Pop Sugar, and Beauty Insider. The brand has received rave reviews for its quality, versatility, and bold, fierce approach to beauty.
Stay Golden Cosmetics gained its initial popularity and recognition through its Glitter Lip Kit, a unique product that features a sparkly lip color that is smudge-proof, kiss-proof, and party-proof. The Glitter Lip Kit quickly became the brand's signature product, capturing the attention of the beauty industry and social media influencers.
The Glitter Lip Kit was designed to provide long-lasting, high-quality glitter lip color that would not budge or fade, no matter how much dancing, eating, or drinking you do. This innovative formula was a game-changer in the beauty world, giving customers a new way to add some sparkle to their look without worrying about touch-ups or smudging.
When we introduced Glitter Lip Kit, we wanted our SGC Babes to turn heads; boosting confidence with swag like Rihanna. From our inception on April 10th, 2017, we've sold to over 200,000 Babes.
Rooted in West Indian Culture
We are proudly owned and operated by Island Girls from the Caribbean. We released a campaign in tribute called the Island Girl Collection. This release features 22 Matte Lip Shades and 14 Glosses with names such as Jamrock, Sak Pase, Bacchanal, Boricua and Summa Body. All the shades of the collection tells a unique story which is what makes this collection so special and nostalgic. Everything about the campaign reflected and was inspired completely by our culture. The music, the style, and the attitude.
Danielle "Danz" Edmond
Danielle Edmond is a Jamaican-born entrepreneur who was raised by her grandmother and mother. From a young age, Danielle learned the value of hard work, dedication, and perseverance from her family, who instilled in her a deep sense of pride in her Jamaican heritage.
Danielle grew up with a passion for sports and excelled as an athlete. She became the captain of her school team and later co-captain of the National basketball team, representing her country with pride. After graduating high school in Jamaica, Danielle felt uncertain about her future and was unsure of what career path to pursue. She decided to go to college in New York to explore her interests and gain more clarity on her goals. During her time in college, Danielle discovered a passion for healthcare, wellness and marketing.
Simultaneously, Danielle was scouted as a model and signed with an agency, which led her to Johannesburg, South Africa. During her time in South Africa, she became interested in entrepreneurship.
After graduating college with honors, Danielle decided to pursue her passion for entrepreneurship and started her own business in the beauty industry.
After some years, her business gained traction and became successful, allowing her to build a multimillion dollar brand. Danielle's innovative approach to marketing, coupled with her business acumen, helped her stand out in a crowded market and attract a loyal following of customers.
As her business continued to grow, Danielle's success was recognized by industry experts and media outlets. She was honored to be named to the Forbes Next 1000 list, which celebrates entrepreneurs who are making a significant impact in their industries.
After building a successful career in the beauty e-commerce space, Danielle decided to expand her knowledge and become a certified beauty nutritionist and skin care consultant. This new expertise allowed her to further develop her brands and create new, innovative products that provide both beauty and health benefits.
Stay Golden Cosmetics, one of Danielle's brands, offers a range of color cosmetics that are designed for those bold and fierce enough to stand out of the crowd. uQueen Organics, her other brand, offers a range of organic, all-natural skin-body-mind care products that are free from harsh chemicals and provide a gentle yet effective solution to various skin, body and beauty concerns.
Through her entrepreneurship, dedication to health and beauty, and commitment to giving back, Danielle Edmond has become a true inspiration, showing that with hard work, dedication, and a passion for helping others, anything is possible.