Meet The Founder

Danielle Danz Edmond

Danielle Edmond, the visionary behind Stay Golden Cosmetics, is a Jamaican-born entrepreneur with a passion for beauty, wellness, and marketing. With an eye for innovation and an unwavering commitment to empowering others, Danielle has built Stay Golden into a globally recognized brand, loved for its boldness and authenticity.

Her expertise in marketing has been a driving force behind the brand’s success, combining her deep understanding of consumer behavior with creative strategies that captivate and inspire. From crafting high-impact campaigns to nurturing a loyal community, Danielle’s approach reflects her dedication to making beauty an inclusive and uplifting experience for all.

Beyond beauty, Danielle is equally passionate about wellness, believing in a holistic approach that nurtures both inner and outer beauty. This philosophy shines through in Stay Golden’s products and mission, encouraging people to not only look their best but feel their best. Danielle’s leadership and vision continue to shape the brand as one that’s for the community, by the community, ensuring that every step Stay Golden takes is guided by integrity, empowerment, and a commitment to self-expression.

Under Danielle's direction, Stay Golden Cosmetics remains a beacon of creativity, confidence, and courage, serving as a reminder that beauty is more than skin deep—it's a lifestyle.

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The Heart of Stay Golden Cosmetics

Stay Golden is more than just a beauty brand – it’s a lifestyle. She’s bold, confident, and unapologetically striking, the type of woman who naturally stands out from the crowd. She’s also a Girls' Girl, always lifting others up, radiating positivity, and exuding courage.

Founded in 2017, Stay Golden Cosmetics was born out of a passion for creating products that inspire confidence. Our Glitter Lip Kit became a global sensation, with women around the world making each shade their own personal statement. What started as a spark of creativity grew into a vibrant, connected community of women who value bold beauty and self-expression.

At the heart of Stay Golden is our commitment to this community. Guided by integrity and a desire to make everyone feel as good as they look, we’ve expanded our offerings beyond just glam products. We create moments, experiences, and products that bring joy and encourage everyone to live fearlessly.

Stay Golden is a brand built by the community, for the community. Every step we take is inspired by the women who support us. Together, we are redefining what it means to live courageously, beautifully, and authentically. Welcome to Stay Golden, where you can always shine your brightest.